You know the power of a brand. Apple, Louis Vuitton and Mercedes all convey a certain message, image and set of values and priorities. The principles that dictate what constitutes a successful branding campaign aren’t just for companies or products; they can be applied to people, too—including you, for example. In fact, we’re all constantly developing our own personal brands by where we go to school, our sense of fashion, how we act, where we vacation and any other activity that helps define us as a person.