Why an Elevator Pitch is Important—and How to Perfect Yours
The elevator pitch isn’t just for Hollywood dealmakers and business bigwigs. It can be useful for just about anyone. But before we explain why you should practice an elevator pitch (or an elevator speech, as it’s sometimes called), let’s make sure you know what one is. Basically, an elevator pitch is when you can sum up the most important details about what you’re working on or who you are professionally—in the time you’d spend with someone in an elevator (figure about 30 seconds).
You may not actually be making this speech in an elevator (although it’s possible). You might use it at a networking event, business function or even a social gathering where you encounter someone who might be a good professional connection.
Wherever you use it, the elevator speech is your way of telling someone—in a sort succinct way—what you’re up to, professionally speaking. You give them the lowdown on your important news without rambling on or boring them.
Ideally, you will make a positive impression on them, and they will remember you when they need someone with your qualifications or hear of an opportunity that might be a good fit.
But while elevator speeches may be short, they’re not necessarily simple. Many people fall apart when they try to come up with an elevator speech on the spot. That’s why it is so important for you to practice your speech until you have it polished to perfection. This article has some tips. The most important thing is to keep it very brief yet memorable—so think of one or two key points you want to stress.
Do you have an elevator speech? Share your tips in the comments.
Image courtesy of whatatravisty